Napapiiri, Napapijri… it’s just fashion, darling!
Belonging to the huge crowd of Finnish speaking Eyeties, I’ve always wondered why (and why just in Italy) a rather important winter clothes brand has the Norwegian flag on its clothes and the Finnish word Napapijri (Artic circle) on it. Later on, I discovered that “Napapijri” is actually the name of that brand. And what shocked me the most: “napapijri” […]
Read more